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SOL Opens Retail Stores and Web3 Embassies in New York

Navigasi - Solana Opens IRL Retail Store and Web3 'Embassy' in New York A Solana-themed store will open in New York City. Called Solana Spaces, the new store is located at Hudson Yards and was launched in collaboration with the Solana Foundation, the organization behind the eponymous blockchain network.



Crypto company and brand Web3 continues to make inroads with celebrities like Tom Brady, Steve Aoki, Snoop Dogg, and Elon Musk on board.

Brands such as the Ethereum collection NFTBored Ape Yacht Club have even branched out into "IRL" products and businesses, including a Bored Ape-themed restaurant in Los Angeles. Solana, who recently announced plans to build and launch his own Android smartphone, also seems to see value in going the bricks-and-mortar route.

themed store is set to open its doors in New York City. Called Solana Spaces, the new store is located at Hudson Yards and was launched in collaboration with the Solana Foundation, the organization behind the network's eponymous blockchain.

Crypto companies and Web3 brands have continued to make inroads into mainstream culture, with celebrities like Tom Brady, Steve Aoki, Snoop Dogg, and Elon Musk joining in.

Brands like Ethereum Collection NFT Bored Ape Yacht Club have even grown into “IRL” products and businesses, including a Bored ape-themed restaurant in Los Angeles. Solana, who recently announced plans to build and launch his own Android smartphone, also seems to see value in going the brick-and-mortar route.

“In [the shop], you will learn how Solana works, what Web3 is. We'll set up your first wallet and NFT, and walk you through your first on-chain transaction," Solana Spaces' Twitter account tweeted earlier this month. He added that the space was designed to be a “cultural center” and “embassy” for Solana.

Beyond the NFT and tutorial ghost wallets, the space will also provide consumers with interactive art installations — and plenty of Solana-branded merchandise for sale, including a limited range of blank-sole sneakers.

Prior to the grand opening, Solana Spaces opened its doors last weekend for a select group of 30 diners to preview the store.

Even though the store hasn't officially opened yet, it's already getting quite a buzz on social media, with passersby taking notice and sharing photos of the store via Twitter. It even caught the attention of Genie founder and Uniswap VP of Product Scott Lewis.

Solana, whose native cryptocurrency SOL is currently the ninth largest cryptocurrency by market cap, has in the past year become a popular alternative to the more expensive Ethereum blockchain for trading NFTs—a unique blockchain token that signifies ownership—and using decentralized applications.

The network still lags far behind Ethereum in every meaningful metric, although unconventional conventional methods of spreading the word—like opening a physical store—may help close the gap a bit.
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