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Gucci became the first major brand to accept ApeCoin payments

Navigasi - Gucci became the first major brand to accept ApeCoin payments. Gucci has stepped up its Web3 initiative by allowing crypto nerds to buy its products with ApeCoin in its stores.

Gucci became the first major brand to accept ApeCoin payments
Gucci became the first major brand to accept ApeCoin payments


The move was announced on Monday (1/8). Despite the ongoing bear market, Gucci has taken a serious dive into the crypto sector this year.

In February, Gucci started with the NFT collection “SUPERGUCCI” in collaboration with vinyl toy brand SUPERPLASTIC. The following month, Gucci launched its “Gucci Grail” NFT collection targeted at owners of top NFT projects such as BAYC.

Gucci customers in the United States will now be able to purchase goods in-store with APE, while the infrastructure or payment provider will be provided by BitPay, a company that has helped big names like AMC Theaters accept crypto payments in the past.


In February, Gucci started with the NFT collection “SUPERGUCCI” in collaboration with vinyl toy brand SUPERPLASTIC. The following month, Gucci launched its “Gucci Grail” NFT collection targeted at owners of top NFT projects such as BAYC.

Despite the ongoing crypto bear market, fashion brand Gucci has made a serious dive into the crypto sector this year.

In May, the company later announced plans to accept 12 crypto assets as a payment method at 111 stores in North America. The list includes Bitcoin (BTC), Bitcoin Cash (BCH), Ether (ETH), Wrapped Bitcoin (WBTC), Litecoin (LTC), Shiba Inu (SHIB), Dogecoin (DOGE), and five-dollar stablecoins.

BAYC collectors appear to have shown strong support for Gucci's crypto movement so far, with the pseudonymous Twitter personality NBATopShotEast claiming to be the first to pay for Gucci goods in ETH at the brand's store location on Wooster Street, New York City in July. Two other BAYC members claimed to be the second and third people to do so.

In response to the latest APE announcement, NBATopShotEast outlined plans to once again be the first to use assets in Gucci's Wooster stores.


About the Apecoin Community


APE was launched following much anticipation earlier this year in March. The decentralized autonomous organization (DAO) and its accompanying governance community have since remained deeply involved and have overseen key decisions such as vetoing a proposal to move APE from Ethereum to a new blockchain in June.

As of writing, APE is priced at $6.74 after pumping 11.4% over the past seven days. APE has shown a strong revival of late, partly due to positive developments in its affiliated Otherside metaverse project, with prices increasing 49.1% over the past month.

Its current market cap is around $2.06 billion making APE the 33rd largest asset in crypto. However, APE is still down 74.8% from its all-time high of $26.70 on April 28.
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